INSIGHTS
Notes from the team building Chatified.
Short essays on grounded RAG, the customer-journey layer underneath the bubble, and the product decisions we'd rather over-explain than under-explain.
REVENUE·May 7, 2026·4 min
The chat that pays for itself
Most support chat is a cost centre because nobody can see the revenue it earns. We rebuilt the layer underneath so every conversation is tied to a Stripe charge.
ReadCAMPAIGNS·May 6, 2026·3 min
Outbound from the inbox
Inbound chat is half the conversation. Once you know who's on the site and what they care about, the inbox should be able to speak first — to the right people, on its own terms.
ReadPHILOSOPHY·Apr 26, 2026·4 min
Why we charge by resolution, not by seat
Seat pricing is a tax on having a support team. We chose a model that pays Chatified only when the agent actually answered.
ReadGROUNDING·Apr 22, 2026·5 min
No confident nonsense
Hallucinations are a UX problem before they're a model problem. The fix isn't a smarter LLM — it's a stricter pipeline.
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